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Today your website is THE most important marketing property you own. The website domain name and the website itself funnel all meaningful new business to you. If you do not believe this or feel that the leads find you by "word-of-mouth", you are not getting your share of the new business that is out there. Very few people will contact you before going to visit your website and get a feel of what kind of business you are. Everything about your website says something about you. It is the one piece of marketing material that you can 100% control (or you should).
We cover the following:
- Most important aspects of your website
- What content should you have most prominent on your website
- Most frequent website mistakes
- Overlooked features of your website
Meet the presenters
Mike Forrest is the CEO and owner of Archmore Business Web since 2009. He was a CEO of a
former successful startup company that was sold to one of his largest clients. Mike was formerly
Dean of Faculty at DeVry University, Columbus, Ohio. He earned his Bachelor’s Degree in
Engineering Physics from the Ohio State University and his Master’s in Business from Capital
University. Mike is passionate about web marketing because he believes it can truly make a
difference in the success of an organization.
Alice Foeller, a powerhouse professional and dynamic speaker, is a business owner, marketing
expert and community leader in Columbus, Ohio.
She makes her living running SiteInSight, a company that improves the web presence of
organizations and businesses through design, content and efficient workflow. Her
communication skills make her a master manager of client relationships, and enable her to relay
her clients’ core message to their customers. Her company specializes in website design, search
engine optimization (SEO) and automated digital marketing.
Alice has a bachelor of science degree from Northwestern University and recently completed a
year-long advanced communications program focused on managing teams and developing
leadership through integrity, responsibility and generosity and is a graduate of the Goldman
Sachs 10,000 Small Businesses Program.
She helped found Elevate Northland, a nonprofit project building an international shopping and
dining hub in the Northland community of Columbus, so that profits from adventurous eaters
will support the community of immigrant and refugee entrepreneurs that most need them.