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February 28: Building Your Brand
Recorded Webinar (online)
Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

In this hands-on workshop you will learn how to establish an emotional connection with your audience. Using templates and worksheets, you will discover how to construct the three primary brand building blocks:

1.    Your brand story.

2.    Your brand symbols.

3.    Your brand strategy

You’ll Learn:

  • Establish a “voice” for your brand
  • Develop your company name
  • Write a positioning statement & value proposition
  • Create brand symbols like your logo, type font, and color palette
  • Combine your brand story, symbols, and strategy into a clear and consistent brand



About the presenter- John Rhind, Certified SCORE Mentor

  • 5 years as a SCORE mentor, counseling hundreds of clients & teaching dozens of workshops.
  • 30 years of senior-level corporate & ad agency experience with numerous Fortune 500 companies
  • Certified Inbound Marketing Professional
  • Bachelor of Science from the Scripps School of Journalism at Ohio University

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65 E State Street #1350
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Columbus, OH 43215 US
(614) 664-7267

Copyright © 2024 SCORE Association, SCORE.org

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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