Grow Your Business with Google Analytics July 15, 2021, 10:00am EDT July 15, 2021, 11:30am EDT

Workshop Fee- $20

An important notice about workshop fees
We understand that in these times, not everyone can afford to pay a fee for our workshops. When you register, you can choose the fee level that you can afford, including free. Use Promo Code 10OFF for $10 off and Promo Code FREE to attend for free. Please note that fees we receive from workshops help us with our mission of helping Central Ohio businesses thrive.

Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.
In this session we’ll cover:
*An introduction to Google Analytics
*Creating and understanding reports
*Making goals
*Using Analytics with other Google tools

About the Presenter- PetiaAbdur-Razzaaq
Petia is a speaker for the Grow with Google Professional Trainer program. She began her career
during the launch of The Boston Globe's website, where she developed effective
online marketing campaigns for major clients such as Dunkin Donuts and Fleet Bank.

For the past 10+ years as Principal of The Stylista Group, Petia and her team have developed and
implemented digital marketing plans that have produced outstanding measurable results. The
firm has a niche focus that helps legacy lifestyle and luxury brands to connect with present-day
customers by harnessing the power of their brand stories and collaborating with
micro-influencers. Their legacy brand clients over the years have included Vera Moore Cosmetics,
Isoplus Hair Products, and Castro Convertibles, to name a few.

She holds an MBA in Marketing Management from The Lubin School of Business at Pace
University as well as a BA in Management/Marketing from Simmons College, Boston, MA.