An important notice about workshop fees
We understand that in these times, not everyone can afford to pay a fee for our workshops. When you register, you can choose the fee level that you can afford, including free. Use Promo Code 10OFF for $10 off and FREE to attend for free. Please note that fees we receive from workshops help us with our mission of helping Central Ohio businesses thrive.
Developing a marketing plan is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient.
This Marketing Plan workshop sorts it all out by simplifying the planning process. We’ll give you the tools you need to create a structured framework designed to help organize and focus your marketing efforts, as well as generate impressive results.
* Simple ways to research your Industry & Market.
* Why you must fully understand your target audiences…and how to use free customer research tools.
* The process today’s customers use to find ways to solve their problems.
* How to conduct a competitive analysis based on things customers think are important.
* Why identifying your strengths, weaknesses, opportunities, and threats is a key component of your plan
* How to create a Coronavirus marketing strategy checklist for your businesses
Free Workshop Tools
1. Marketing plan template
2. Target Audience identification worksheet
3. Links to 40 sample marketing plans
Speaker- John Rhind
John is a creative marketing communications leader with over 35 years of experience. He’s helped dozens of Fortune 500 companies build strategic marketing programs that combine digital and traditional marketing approaches to deliver measurable results. John is a Certified Inbound Marketing Professional, has a Bachelor of Science from the Scripps School of Journalism / Public Relations at Ohio University.