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In this hands-on workshop you will learn how to establish an emotional connection with your audience. Using templates and worksheets, you will discover how to construct the three primary brand building blocks:
1. Your brand story.
2. Your brand symbols.
3. Your brand strategy
- Establish a “voice” for your brand
- Develop your company name
- Write a positioning statement & value proposition
- Create brand symbols like your logo, type font, and color palette
- Combine your brand story, symbols, and strategy into a clear and consistent brand