March 8: Building Your Brand March 8, 2022, 10:00am EST March 8, 2022, 10:00am EST
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In this hands-on workshop you will learn how to establish an emotional connection with your audience. Using templates and worksheets, you will discover how to construct the three primary brand building blocks:

 

1.    Your brand story.

2.    Your brand symbols.

3.    Your brand strategy

 

You’ll Learn:

  • Establish a “voice” for your brand
  • Develop your company name
  • Write a positioning statement & value proposition
  • Create brand symbols like your logo, type font, and color palette
  • Combine your brand story, symbols, and strategy into a clear and consistent brand

 

About the Presenter(s)

John Rhind

John has been a Score mentor for more than 5 years, counseling hundreds of clients...

March 8: Building Your Brand