May 24: Building Your Brand May 24, 2023, 10:00am EDT May 24, 2023, 11:30am EDT
Location:
Local Live Webinar

In this hands-on workshop you will learn how to establish an emotional connection with your audience. Using templates and worksheets, you will discover how to construct the three primary brand building blocks:


1.    Your brand story.

2.    Your brand symbols.

3.    Your brand strategy


You’ll Learn:

  • Establish a “voice” for your brand
  • Develop your company name
  • Write a positioning statement & value proposition
  • Create brand symbols like your logo, type font, and color palette
  • Combine your brand story, symbols, and strategy into a clear and consistent brand



About the presenter- John Rhind, Certified SCORE Mentor

  • 5 years as a SCORE mentor, counseling hundreds of clients & teaching dozens of workshops.
  • 30 years of senior-level corporate & ad agency experience with numerous Fortune 500 companies
  • Certified Inbound Marketing Professional
  • Bachelor of Science from the Scripps School of Journalism at Ohio University


About the Presenter(s)

John Rhind

John has been a Score mentor for more than 5 years, counseling hundreds of clients...

Key Topics

May 24: Building Your Brand