The Power of the Inbox March 16, 2021, 10:00am EDT March 16, 2021, 10:00am EDT
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What is the first impression you give when they see you in their email inbox?
And when they see you there, what do they do?
This powerful seminar takes you step-by-step through the keys to effective email marketing:
• What it really is (and isn’t)
• What it can do for your business
• And the five easy steps you must take to harness the power of the inbox!
o Grow a healthy list
o Create great content
o Customize a beautiful, mobile-friendly template that matches your brand
o How to get your emails opened
o Tracking your results

From revealing why regular email doesn't work, to insider tips and techniques like automated list
building tools and the design elements that work (and those that don't!), this seminar will give you the
keys to the most effective marketing you can do: email marketing.

With a 42:1 return on investment, email marketing simply makes sense.

About the Presenter- Ken Countess
Ken is managing director of The Countess Group, a strategic marketing and communications consultancy now in its 20th year. An award‐winning marketer, public speaker, trainer, presenter, and internationally recognized, accredited expert on Email Marketing, Social Media Marketing, Marketing Automation, and other marketing topics. He is highly sought after, as his engaging presentations have earned him the respect of loyal followers all over the world.

Ken energizes audiences by providing them with the knowledge they need to gain a unique (and perhaps unfair) advantage over their competition. Ken’s seminars and webinars are filled with people seeking timely, actionable, easy‐to‐implement information about today’s most powerful digital marketing tools (including email marketing, video marketing, and social media networks such as LinkedIn, Facebook and Instagram) to grow their business or non‐profit.

Ken is an Email and Social Media Marketing Expert, certified by Constant Contact, the leading email marketing company in the country. Again, recognized in 2020 as the company’s Top Trainer, he is one of the only winners ‐ ever ‐ of Constant Contact's Leadership Award. In fact, Ken has been one of the company’s top
producing independent resellers year after year.

He is a certified partner of Keap, formerly known as Infusionsoft, a leader in Customer/Client Relationship Management software. Ken is also a member of the Microsoft Partner Network and is a partner of Zoho, TechSmith/Camtasia, Warm Welcome, SendSpark and Groove