Do you want to know exactly how to reach your target audience with social media? Would you like an employee to acquire the skills needed to handle social media marketing for your company? Then this training session is for you! Learn EVERYTHING you need to know to be a Social Media Manager for your company!
Social Media Management Certification Content Overview
Beginner Marketing Strategies
101: Targeted Marketing Strategies, 9am – 10:45am
> Learn how to find and engage with your target audience on the right Social Media networks for your business
> Intro to the Social Media Management role and best practices
> In-depth analysis and review of your current social media strategy
> In-depth analysis and review of your top Competitors and a plan on how you can win in your industry
> Break out Learning Session: Find the right social media targets for your business
> Homework: Create Your Social Media Targeted Marketing Strategy
Lunch 11am – 11:30pm
102: Content Marketing Strategy, 11:30am – 3:45pm
> Learn how to build social media followers with an engaging content strategy that inspires Brand Advocates
> Review best practices for developing an engaging content marketing strategy
> Review tools & resources to help build your content and marketing campaigns
> Break out Learning Session: Find the right content strategy for your business
> Homework: Create Your Editorial Content Marketing Calendar
103: Execute Marketing Strategy, 4pm – 5pm
> Review best practices for social media marketing
> Implement your marketing strategy
> Review Social Media Management Dashboard
> Break out Learning Session: Set Up Your Social Media Management Dashboard
> Homework: Input Your Editorial Calendar into Social Media Management Dashboard
Workshop Fee- $249
Michelle is a passionate Internet marketer with over 15 years of successful online marketing experience. She holds an Internet Marketing degree and, in the ever-changing world of online marketing, strives to learn something new every day.
Hummel has been nominated for Woman-Owned Business of the Year and has published a three book series, The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media, in which she shares her Internet marketing secrets. She travels widely to give keynote presentations and provide social media training.
Hummel’s Web Strategy Plus team helps clients develop and promote professional websites. The firm specializes in helping franchisors develop integrated web marketing programs to drive leads for franchisees and recruitment.