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In this workshop we’ll discuss best practices for:
> Understanding different video formats
> How to setup a YouTube channel
> Making good creative, and how to target and measure the results
About the Presenter- PetiaAbdur-Razzaaq
Petia is a speaker for the Grow with Google Professional Trainer program. She began her career
during the launch of The Boston Globe's website boston.com, where she developed effective
online marketing campaigns for major clients such as Dunkin Donuts and Fleet Bank.
For the past 10+ years as Principal of The Stylista Group, Petia and her team have developed and
implemented digital marketing plans that have produced outstanding measurable results. The
firm has a niche focus that helps legacy lifestyle and luxury brands to connect with present-day
customers by harnessing the power of their brand stories and collaborating with
micro-influencers. Their legacy brand clients over the years have included Vera Moore Cosmetics,
Isoplus Hair Products, and Castro Convertibles, to name a few.
She holds an MBA in Marketing Management from The Lubin School of Business at Pace
University as well as a BA in Management/Marketing from Simmons College, Boston, MA.