Is it time to rebrand your business? Use this checklist to develop a successful new brand.
Here are a few questions to help you decide if you need to revamp your company's image:
- If you had to give an elevator pitch, how would you describe your business?
- What gave you the idea for your business?
- Why did you decide to become your own boss?
- What is your long-term vision for your business?
- What elements of your business would you like to keep/change?
- What products or services do you offer?
- What makes them unique?
- Who are your target customers?
- What are their core values?
- What does market research show you about your customers?
Learn how Deluxe can help your small business.